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This is worth another look!  Today, people have the ability to write anything they want about a company, based on their personal experience with that company.  The post may be positive, but in most cases, it’s negative.  How do we address such comments, from customers and the media?  Read this article I contributed to and you’ll better understand just how to address the online onslaught!

http://www.realbusiness.com/2014/06/customer-connection/turning-negative-customer-reviews-into-positives-for-your-business/