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Values drive our lives toward the purposes we set for ourselves. They motivate us to do or not do certain things. When we lose sight of those values, in one way or another our lives fall apart. That’s why it’s important to create a culture of values and meaningful purpose. Purpose is the why something is done, the what-it’s-for. This can be seen in terms of function. For example, the purpose of a knife is to cut. This can also be seen in terms of goal, or end. For example, the purpose of an acorn is to become an oak tree. To create a culture of values and meaningful purpose, then, is to provide a reason for the culture’s
existence — a reason that makes sense to you, and likely both in terms of function and goal.