Posts Tagged "scott deming"

Business Consulting Services Photo - Scott Deming

Branding 101 – Back to the Basics

Professionals and laypersons alike often don’t properly distinguish between advertising, marketing, and branding in the way that a brand consultant does. They think they are synonymous terms for a single function. The result, ultimately, is misapplication: people think they develop…

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A Sign of Great Leadership

In order to be a great leader, you’ve got to be comfortable with the fact that you don’t always have to be the smartest person in the room. In fact, it’s better if you surround yourself with people who are…

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