Posts Tagged "emotional branding"

Becoming a Critical Thinker

My most requested keynote presentation is Emotional Branding. During this program, I discuss the importance of using emotion to communicate and connect with those around us. I prove, through research and case studies, how using emotion in a business and…

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Do Emotions Guide Our Decisions? You Needn’t Look Any Further Than Donald Trump

“Do we lead with product, price, features, and benefits, or do we lead with purpose, values, and solutions?” Although this seems like an emotional branding dilemma, it shouldn’t be. Study after study proves that over 90 percent of our decisions…

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