Posts Tagged "Brand Consultant"

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Building Brand Loyalty Through Social Media: Why Brand Presence Online Matters

In “Emotional Branding,” one of the keynote presentations my clients request most often, I draw on my experience as a brand consultant to demonstrate that, rather than only touting features and benefits, messages that also engage the emotions foster greater…

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Branding 101 – Back to the Basics

Professionals and laypersons alike often don’t properly distinguish between advertising, marketing, and branding in the way that a brand consultant does. They think they are synonymous terms for a single function. The result, ultimately, is misapplication: people think they develop…

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