Four Ways Leaders Can Shape Their Corporate Culture

May 08, 2017
scott_deming

As a founder or CEO of a large business or corporation, it is vital to achieve and maintain an enjoyable company culture. This not only leads to new hires, but it also keeps current employees satisfied. In turn, this will yield to better quality work. As a corporate keynote speaker, I know it can be challenging to create a thriving company culture. Here are four ways to better manifest the vision for your business as well as enhance the environment for both employees and clients.

  1. Have a Vision – A mission statement is a staple for any company; it’s essential to set out your values and goals. If your employees know what you’re looking for, it will make it a lot easier for them to do their job and meet your marks. It’s a simple statement to mark your long-term dreams, but it also sets the path for employees and helps them to achieve an attainable, successful mission as well.
  1. People – The people who are hired at your organization or company are vital to how the culture will evolve. Making sure that you have innovative hiring strategies ensures that you hire people who are not just talented, but also form well to your business’ particular culture. A corporate keynote speaker may also be a smart hire for quarterly seasonal speeches. This person can come in and motivate your employees by highlighting the importance of aligning with the company’s culture.
  1. Listen – One of the most important qualities a great leader can have is the ability to listen to his or her employees. It’s important to take note of any overwhelming complaints or compliments and address them as soon as possible. By doing this, you’ll save your time and theirs. It will allow the company to make changes to satisfy business and employee needs to become more efficient for clients.
  1. Tell Your Story – Any business or organization has a unique history, use this to your advantage. Make sure your business’ employees know the history behind the leader and why it’s so important that the company started, and continues to do well. Knowing the company’s background will inspire employees to contribute to the story. This is also another task a corporate keynote speaker can fulfill by telling other motivational stories to ignite inspiration within the company and its culture.

It’s easy to overlook company culture and get lost in a leadership role. Following these tips and having a corporate keynote speaker spark energy within the workplace, will certainly make it easier to maintain a prosperous and enjoyable work environment.