Category Archive for "Emotional Branding"

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Building Brand Loyalty Through Social Media: Why Brand Presence Online Matters

In “Emotional Branding,” one of the keynote presentations my clients request most often, I draw on my experience as a brand consultant to demonstrate that, rather than only touting features and benefits, messages that also engage the emotions foster greater…

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Becoming a Critical Thinker

My most requested keynote presentation is Emotional Branding. During this program, I discuss the importance of using emotion to communicate and connect with those around us. I prove, through research and case studies, how using emotion in a business and…

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