Blog

It takes a pretty confident person to create an organization where ideas, input, and even counter points are free-flowing amongst leaders. The more confident you are about what you believe—and [...]

Recent surveys indicate almost half of all employees who have left their job within a year of starting did so due to lack of training. Every business needs well-trained employees. The best way to [...]

Yesterday, I was in a meeting with a consulting client. As a brand consultant, we were planning an upcoming event for their customers. The marketing director began the discussion with a question. [...]

What exactly does “innovate” mean? And, how do we go about innovating? What’s the formula? Many books and articles are devoted to innovation. There are people throughout history who seem to have [...]

My most requested keynote presentation is Emotional Branding. During this program, I discuss the importance of using emotion to communicate and connect with those around us. I prove, through [...]

I recently presented a half-day workshop for leadership and top sales people from Blue Cross Blue Shield. I was asked the same question I get asked quite often. “Why did you get out of [...]

My first book, which was published by Wiley Press in 2007, has made a sudden resurgence. On top of business consulting, I’ve been requested several times over the past few months to do a [...]

Part of the formula for a vibrant and sustainable culture is hiring inspired and talented people. But, it’s not enough for you to bring people on board who share your values and your [...]

“Do we lead with product, price, features, and benefits, or do we lead with purpose, values, and solutions?” Although this seems like an emotional branding dilemma, it shouldn’t be. Study after [...]

I received this wonderful email Monday from a business person in Australia. People ask me if my programs have real “takeaways.” Here’s some proof in the pudding. “Hello [...]

In this morning’s Wall Street Journal, writer Ben Fritz talks about Disney’s ability to turn movie hits into “Profits Ever After.” Each movie mega hit becomes its’ own franchise, with a dedicated [...]

One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual [...]